FROM PASSION

TO PRODUCT

the complete app strategy course

is this you?

motivated to get it right,

but lost what direction to take?

You're Smart Enough To Build It. But Are You Building The Right Thing?

You Don't Know Where to Start

You've been collecting ideas, doing research, maybe even starting to build, but there is way too much conflicting advice out there, you're overwhelmed.

You don't have time to waste

Even if you’ve researched and tried to piece things together, gaps remain. You worry about what you don’t know and if a mistake now will cost you later.

you need a path, not info

You second guess if you're doing the right work in the right order. The problem isn't your ability or motivation. It's that no one taught you the sequence.

The cost of guessing wrong isn't just money, it's also months of your life.

start the

right way

Replace doubt with direction

turn the idea you can't let go of

into the app you're proud of

Most courses teach you tactics. This course teaches you how to think.

You'll learn the core components of product strategy, how they connect, and when to do what. You’ll get a repeatable system for making smart product decisions which works whether you code it yourself, hire a team, or use AI.

Give me six weeks, and I will help you stop wasting effort.

learn to go from

passion to product

in just 6-weeks go from

"I have an app idea"

to

"I have a complete strategy to make it real."

You'll work on your actual idea throughout the course, learning and applying the theory as we go. Through live classes, hands-on exercises, and real user research, you'll develop the app leadership skills to build something users actually want and love.

By the end, you'll have a complete understanding of your market, validated your idea with real users, and know exactly how to move forward with confidence...and you'll know what to do after launch too.

week

ONE

week 1

Setting the Stage → Learn to Solve Real Problems That Actually Matter

Lay the groundwork for a product strategy that aligns with real user needs and your vision. By the end of the week, you’ll have a strong foundation to guide future strategic decisions that support both your mission and your team.

week

TWO

week 2

Understand the Landscape → Analyze Your Competition & Find Your Position

Discover how to analyze your competitive landscape and understand what’s already available in your market. Learn research techniques that reveal where competitors fall short and how to position your product to stand out.

week

THREE

week 3

Laying the Groundwork → Connect With Your Real Users

Learn how to connect with your real users and gather the insights that matter. You’ll master the art of having conversations that reveal what people actually need, not just what they say they want.

week

four

week 4

SYNTHESIZE FINDINGS → Transform Your Research Into Effective Solutions For Real User Problems

Take time to process and synthesize everything you’ve learned from your users. You’ll identify the core problems worth solving and gain clarity on which direction will create the most value for your customers.

week

five

week 5

Build the Right Solution → From Design to Development Strategy

Transform your research into effective solutions and make smart technical decisions. Gain the skills to design, prototype, and validate ideas, then learn how to set up your development approach for success.

week

six

week 6

Going Live → Launch Products that Grow With Users

Prepare for a launch that sets you up for success. For your final week, you’ll learn how to make smart operational decisions and create executable plans that set your product up for continuous growth, from development roadmaps to post-launch strategy.

what you'll get

with the course

Everything You Need To Go From Idea To Launch

  • A complete app strategy for your specific idea

  • Live sessions that show how ideation, research, competition, and validation fit together

  • Optional Study pods for structured peer learning

  • Direct access to an industry expert with 10 years experience building apps

  • Peer Slack network of serious builders, not hobbyists or dreamers

  • Proven frameworks and templates you'll use for every future project

  • Lifetime access to Up Coast Leaders Network

HOW THIS WORKS

⚠️ This is a serious time commitment. Make sure you can show up.

Weekly commitment:
8-12 hours of homework and classes every week for 6 weeks straight with no breaks

Live classes:
9 classes over 6 weeks (2 hours each) with real-time interaction

Additional support:
3 drop-in "office hours" with Abbey (2 hours each) during concept-heavy weeks, plus weekly optional Q&A sessions

Attendance policy:
Attendance to at least 7 out of 9 classes is expected (Q&A's are optional). If something unexpected prevents you from attending, you may request that session's recording but you'll need to catch up before the next class or risk falling too far behind to keep up.

This program works because everyone moves through it together. You can't skip ahead, and showing up matters.

At Up Coast, our founder knows talent doesn’t recognize borders or bank accounts.

It’s in those who push boundaries, take bold risks, and work relentlessly to build something meaningful.

Our mission is to equip the next generation of app leaders with not only the skills but also the mindset to build products and teams with purpose, positivity, and resilience, the Up Coast way.

We’re building a community, Up Coast Leaders: a place where founders from all backgrounds come together to learn, share, and grow. Where you can gain the skills to make a real impact on the digital products and apps that shape our world.

If you have the drive, the passion, and the determination to commit to this intensive program, we believe cost should never stand in your way.

Our mission is to equip the next generation of app leaders with not only the skills but also the mindset to build products and teams with purpose, positivity, and resilience, the Up Coast way.

We’re building a community, Up Coast Leaders: a place where founders from all backgrounds come together to learn, share, and grow. A space where aspiring leaders gain the skills to make a real impact on the digital products and apps that shape our world.

If you have the drive, the passion, and the determination to commit to this intensive program, we believe cost should never stand in your way.

and that's why this program is completely

FREE

Free? Yes. Here's Why.

This program isn’t just a free course, it’s an experiment. I designed this model because I believe there’s a better way to teach, one that removes financial barriers while still being sustainable. If it works, it could change how we think about education in specialized fields.

Most programs charge thousands of dollars, but I’m trying something different. Instead of making foundational knowledge a product to sell, I’m treating it as an investment. I believe that if I help more people find success, the value will come back in other ways, such as through partnerships, collaborations, and a stronger community of skilled app leaders.

This isn’t a free trial. There’s no income share agreement. The core program is completely free, with no strings attached.

So, how does this work long-term?

Everyone who takes this course becomes part of Up Coast Leaders: a growing network of builders, founders, and product leaders. My hope is that as alumni advance in their careers, some will choose to engage with optional paid offerings in the future, such as 1-1 consulting, hands on workshops, group coaching or advanced courses that support their growth. However, the core program and the network community itself will always remain free.

Another source of potential revenue to help pay for the course are offers from service providers I partner with and discounts for software and tooling I'm able to offer to network members via the alumni newsletter.

It’s a different model, and there’s no guarantee it will work. That’s why these first cohorts matter so much: they are a chance to prove that high-quality education can be both free and sustainable, and the people who join early will set the tone for everything that comes next.

meet your instructor

abbey jackson

Why I'm doing it this way

I started as a nanny with no formal tech training, working part-time while on disability.

I had an app idea and the same questions you have now, and I was determined to figure it out. So I taught myself to code and followed my curiosity across different roles.

What happened next was a career that took me everywhere: Mobile Engineer at Intel working on AR glasses, Mobile Lead at Mastercard building anti-fraud systems, Founding Mobile Product Manager, then Staff Engineer at Rivian architecting the methodology the app and vehicle use to communicate (I even have a patent for this one! A career highlight 😃). I've been a Release Engineer, a Product Manager for internal customer communication tooling, a Fullstack Engineer on SAAS products, and a Product Leader working directly with founders. I've worked for big companies, scaling start ups, agencies, and even on stealth hardware projects I wasn't allowed to talk about.

I'm not a specialist, instead, my interest in the business and customer side of products has rivalled my interest in coding and meant that I've done almost every role there is which is directly involved in the shaping and building of an app. That's what has uniquely prepared me to develop this program.

Several years ago, a spinal injury and a cascade of health issues from that, started making high performance knowledge work exceptionally difficult. I was running on empty for several years...but I was coping and hiding most of my struggles from others.

Then, due to the tech layoffs, as I was reaching my breaking point, I had no choice but to make 2 short notice international moves within 8 months. Next, I caught LONG COVID. That was the final push on my health. I completely crashed into the most intense burnout one might imagine. I was forced to slow down and face the reality that my physical health meant I had to learn to think differently about work.

I took a year off and lived out of a van with my partner, skiing and biking as much as I was physically able. I finally started working on the app idea that had inspired me, as a nanny, to become an engineer in the first place. That's when I realized I absolutely love the strategy side of app development. I started thinking about all the other people out there who want to make apps, and I watched as AI tooling started making building easier and easier for non-technical people. I realized I wanted to help passionate aspiring app founders avoid the expensive mistakes that come from not validating their initial idea.

My experiences, all the way from being a nanny on disability to being a software professional who found herself without warning struggling with the cognitive demands of reading code -and suddenly had a surprisingly low threshold for stress- shaped my desire for creating opportunities for people who might not be able to access traditional paths.

I want to help people and I think this experiment is worth giving it a shot. If this works, I can create sustainable income for myself while helping a whole lot of people succeed in changing their lives, even those without enough money to access traditional tech education, and especially anyone who is struggling with the demands of life and want something new.

Are you ready?

apply now

The first official cohort will run April 20-May 31 (full schedule on next page). If you can not make that date that's okay, you'll automatically be on the waitlist for the next session. A select few people will be invited to join an accelerated beta that will run March 16-31.

When you hit the button below you will be taken to an enrolment form that is going to ask you a lot of questions. Please plan 15 minutes to fill it out. These questions are important for me to be able to understand who the students in each cohort are and what they need from me so please take care in answering them correctly.

and if you're not ready....

If you're not ready to apply yet you can drop your name onto our mailing list below.

Through this list I will periodically send updates and I may throw out a question or two or even a request for help. This is not a newsletter and I don't expect to try to sell you on anything, least of all this course: If you want to apply I figure you'll come back here and hit that button above, and if not, thanks for your support either way!

I'll let you know what is going on, when cohort dates are, and anything else I think that people interested in this course might also be interested in.

Are you ready?

apply now

The first official cohort will run in April and you'll get a month's notice for the start date. If you can not make that date that's okay, you'll automatically be on the waitlist for the next session. A select few people will be invited to join an accelerated beta that will run March 16-31.

When you hit the button below you will be taken to an enrolment form that is going to ask you a lot of questions. Please plan 15 minutes to fill it out. These questions are important for me to be able to understand who the students in each cohort are and what they need from me so please take care in answering them correctly.

and if you're not ready....

If you're not ready to apply yet you can drop your name onto our mailing list below.

Through this list I will periodically send updates and I may throw out a question or two or even a request for help. This is not a newsletter and I don't expect to try to sell you on anything, least of all this course: If you want to apply I figure you'll come back here and hit that button above, and if not, thanks for your support either way!

I'll let you know what is going on, when cohort dates are, and anything else I think that people interested in this course might also be interested in.

FAQ

Who the course is for / pre-requisites

Who is this course for?

Anyone, regardless of professional background. Even if your day job is unrelated to tech (McDonald’s drive-through operator, retail worker, truck driver, yoga instructor, small business owner…) you can learn to plan, validate, and guide your app ideas.

Do I need prior tech or business experience?

No. The course is designed for people with little to no experience in tech or business. Research, strategy, and planning frameworks are taught from the ground up.

Can I participate from anywhere in the world?

Yes. Courses are delivered fully remotely, with live sessions, exercises, and Slack collaboration. Workshops are in person at the hosting conference.

Do I need coding, no-code, or AI skills to take this course?

No. This course focuses on app strategy, product thinking, research, and execution planning. Coding, whether traditional, no-code, or AI-assisted, is outside the scope. The frameworks and processes taught can be applied regardless of technical ability. However I will do my best to recommend learning resources for those that want to learn to code or use AI also.

Will I learn AI in this course?

Not directly. I don’t teach AI itself. I will provide guidance on working with AI to make tasks more efficient, but the course discourages relying on AI to do the work. Students focus on building strategy, research, and planning skills themselves. AI is trained on pre-existing data, if you let AI do the work for you, you’re not going to have an innovative product.

Do I need to have an app idea before starting?

Having an idea helps with exercises, but the course also teaches how to identify and validate ideas from scratch. One of the best ways to create a product is actually not to start with an idea at all but rather to first identify the people you want to help, and then build the thing that they need.

Is this course only for solo projects / entrepreneurs?

No. The frameworks and methods apply equally to team-based projects. The collaboration, research, and strategy skills you learn are applicable whether you’re building solo, in a team, or helping others develop an idea.

Course structure and logistics

What is the time commitment?

Expect 8–12 hours per week for live classes, exercises, and homework, every week, for 6 weeks.

How much support will I get during the course?

Students are placed into support pods of 5–6 peers for small-group discussions, and they can interact with the full cohort and all Up Coast Leaders members via Slack. Questions can also be submitted for dedicated Q&A sessions. After graduation, if additional support is needed beyond the network of peers, students can opt into paid group coaching. The course structure is designed so no one learns entirely on their own, and students finish with a complete, actionable strategy.

What makes this course different from other product or app courses?

This course is different because it focuses on deep, practical app strategy rather than superficial “launch in 3 days” hype or AI-generated products. Live cohorts are a key differentiator: students work in small support pods, participate in structured exercises and Q&A, and receive ongoing guidance from both peers and instructors. By the end, students graduate with a complete, actionable app strategy package they can actually use to execute a project properly. Studies show that cohort-based, live learning drives engagement and success with over 80% of students completing live courses compared to typical completion rates of ~15% in self-paced programs.

Outcomes and skills

Can I launch a product with what I learn?

Yes. The course equips students with a complete strategy and research foundation to launch apps. The extent of professional polish depends on the project’s goals. Hobby projects can launch independently, while startups targeting larger markets will benefit from professional designers or developers as this course does not teach visual design.

Do I need design experience to take this course?

No. Though we touch on UX principles so students understand why user experience matters, this course doesn’t teach design. Hobby projects can launch without a professional designer if research is done well, but for larger-scale professional apps, having an experienced designer is strongly recommended. However even people with loftier goals can be confident launching prototype versions to use for investor pitches where polished visual design is a secondary concern. Beginner design courses may be offered in the future for those who want to dive deeper.

Is there a guarantee of app success?

No. Students are expected to participate actively to benefit from the course. While not every app or business will succeed, students learn how to identify ideas lacking traction or product-market fit, and when to pivot if necessary. The skills gained improve their odds of creating something viable, but launching an app is a serious business endeavor, it’s not a shortcut to viral success or overnight wealth. Dedication and passion for the work are essential.

Will this make me a product manager or app leader professionally?

No. The course doesn’t grant a title or job. It does teach all the skills you would get in an entry-level product management course (like the one taught by BrainStation - which I took actually) plus a lot more, including applied frameworks, research practices, and the creation of a full app strategy package. It’s designed as a transformation: students go from uncertainty to a launch-ready plan.

Having this experience on a resume or LinkedIn, plus showing the strategy and planning work someone has done, could signal to employers that someone has learned and applied app strategy and product skills.

Company, instructor, and long-term vision

Who teaches the course?

The course is taught by Abbey Jackson, founder of Up Coast Digital Products, Inc. Abbey started in tech with no formal training, while on disability working part-time as a nanny, and has since worked across nearly every role involved in building apps: from Mobile Engineer at Intel and Mobile Lead at Mastercard, to Fullstack Engineer in SaaS, Staff Engineer (and then Senior Product Manager) at Rivian, and Product Leader working with founders. She has experience in agencies, startups, Fortune 500 companies, and stealth hardware projects. Her career combines hands-on coding, product strategy, and mentorship, giving her a uniquely broad perspective on how to guide non-professional learners through app strategy, research, and execution.

Is this a non-profit?

No. Up Coast & Up Coast Leaders is a for-profit business and social venture, incorporated in British Columbia (Up Coast Digital Products, Inc.). The mission is to improve tech by expanding access to app leadership knowledge and skills, so anyone can confidently build, guide, and complete their own projects. B-Corp status is a goal once eligible, because I genuinely want to demonstrate that business can create positive change in tech and that tech is for everyone. This structure allows the company to provide free programs, support students, and run hands-on cohorts without being limited by non-profit constraints.

Why is the business designed this way?

I came up with this unusual business structure because I have health challenges (a spinal injury) that limit my ability to scale or run a high-intensity business. I designed the business to be sustainable for me long-term, to allow me to teach and support people without overextending myself. Free programs are part of this design, as are structured cohorts and optional paid offerings that make it financially viable without requiring large-scale operations.

What are the long-term goals for Up Coast Leaders?

Over time, the hope is that completing the course and participating in the network becomes recognized by the tech community as meaningful applied learning. This could allow learners to show that they’ve acquired deep skills and practical outputs. For students who want to pursue professional product roles, this could serve as a pathway to lateral moves or career shifts, but that is a future, aspirational outcome, not a promise.

What are the long-term goals for Up Coast?

Eventually, I hope to hire locally in the Comox Valley where I live, train people in product and app skills, and graduate them into higher-paying remote tech roles. This creates a cycle of mentorship and opportunity, addresses income disparities from incoming remote tech workers, and supports the mission of improving tech for everyone. This is aspirational and depends on my health and financial capacity, but it frames the long-term vision of the company beyond the course itself.

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