Free Program Coming SOON!
Are you ready transform your
Passion
into a
Product?
Join me to learn my
6 Week Passion to Product Framework
A unique training experience to master the skills needed to build and manage digital products that people love. You won't find another course like this.
Important Note: This course does NOT teach coding,
AI app-building, or technical development.
Instead, it equips you with essential research and planning skills
to create successful digital products, whether you build
it yourself, use AI, hire an agency, or
collaborate with an in-house engineering team.
I'm not here to teach you how to code your app...
I'm here to teach you how to make your app great !
The course is currently being revamped for a warmer, more transformative experience,
drawing on my big-tech insights to help passionate founders like you
simplify overwhelming processes and find an easy process to follow.
Drop your name and email below, and I'll notify you the moment it's ready.
"Abbey’s versatility and leadership have been invaluable on every project we've worked on together. I have great respect for her work and am excited to see her continued contributions to the community and her lasting impact on businesses."
- Leonid Kokhnovych, Sr. Staff Engineering Manager
"Abbey is a very delightful person to work with, a great mentor and one of the most hardworking developers I have met while working at Intel. A pleasure working with her from start to finish of my first co-op term, and my 2nd was with Abbey at Mastercard too!"
"Whether it was creating pipelines to facilitate testing/ development, or bridging the gap between engineering / executive Leadership Abbey created impact that is still seen to this day, and visible to anyone who’s worked with her. We wouldn’t be where we are today without her."
- Thomas Dwyer, Staff Systems Integration Engineer
Is This You?
🤔
You Don't Know Where to Start
The world of app development is overwhelming. Too many blogs, conflicting advice, and an endless list of "must-do" steps. Without a clear process, you feel stuck before you even begin.
👎
You Don't Have Time To Waste On Trial And Error
Even if you’ve researched and tried to piece things together, gaps remain. You worry about what you don’t know and whether you’re making mistakes that will cost you later.
🚧
You Need A Path, Not More Information
Reading, watching, and absorbing content is one thing, knowing what to do next is another. You don’t just need knowledge, you need a step-by-step framework that makes sense and helps you move forward.
Introducing......
✅
A Clear Path Forward
A guided approach designed specifically for founders and future leaders in tech, so you gain the skills and confidence to move forward.
✅
A Smarter Way To Learn
A real-world approach that focuses on strategic thinking, decision-making, and problem-solving, so you walk away with the knowledge and confidence to lead app development effectively.
✅
Confidence Through Community
A community of peers and mentors who support you, keep you accountable, and help you navigate challenges, so you're never stuck figuring things out on your own.
Week 1 - Aligning Strategy with Market Needs
Week 2 - Understanding User & Competitive Research
Week 3 - Creating Effective Solutions for Real User Problems
Week 4 - Leading a Development Process that Works for Everyone
Week 5 - Roadmaps and Beyond for Quality Products
Week 6 - Launching with Confidence and Lasting Impact
Plus So Much More!
(detailed curriculum coming soon)
Our mission is to equip the next generation of app leaders with not only the skills but also the mindset to build products and teams with purpose, positivity, and resilience, the Up Coast way.
At Up Coast, our founder knows talent doesn’t recognize borders or bank accounts.
It’s in those who push boundaries, take bold risks, and work relentlessly to build something meaningful.
And that is why this program is completely
FREE
"Abbey is passionate about the quality of her product, has high user empathy, is kind towards colleagues and fun to be around... to name just a few things. I miss working with her greatly."
- Alex Wilton, Rivian & Polaris Product Leader
"There are people that cross your path in life that leave a positive indelible mark, Abbey is one of those people. Her personal energy and work ethic are exhilarating. Abbey works not only to drive the project forward but works to bring the rest of the team up with her."
- Christopher (C3) Croteau, Intel Executive
"You need to talk to Abbey. She was part of my software team at Intel Vaunt and I was very happy with the work she did. With the experience she has from working on Intel Vaunt, she's going to go far. Definitely on my 'hire again' list."
- Brian Hernacki, Intel VP
Not Just a Course...
A Bold Experiment
Free? Yes. Here's Why.
This program isn’t just a free course, it’s an experiment. I designed this model because I believe there’s a better way to teach, one that removes financial barriers while still being sustainable. If it works, it could change how we think about education in specialized fields.
Most programs charge thousands of dollars, but I’m trying something different. Instead of making education a product to sell, I’m treating it as an investment. I believe that if I help more people find success, the value will come back in other ways, such as through partnerships, collaborations, and a stronger community of skilled software leaders.
This isn’t a free trial. There’s no income share agreement. The core program is completely free, with no strings attached.
So, how does this work long-term?
Everyone who takes this course becomes part of Up Coast Leaders: a growing network of builders, founders, and product leaders. My hope is that as alumni advance in their careers, some will come back to work with my team, whether that’s hiring us for consulting, collaborating on projects, or bringing us in to help build their products.
We will also offer optional paid workshops, as well as possibly advanced courses in the future, but the core program will always remain free.
And finally, through the alumni newsletter we will present offers from service providers, tools, and other businesses we partner with, for which we will earn affiliate income from.
It’s a different model, and there’s no guarantee it will work. That’s why this first cohort matters: it’s a chance to prove that high-quality education can be both free and sustainable.